Between Monday, March 15, 2010 and Friday, March 19, 2010, Choices will be selling all Green Tribe fair trade certified blueberries from Chile and donating 100% of the proceeds back to the blueberry growers themselves.

Concepción, a small city in Central Chile was hit hard by the earthquake. Among those affected was Green Tribe, a cooperative of fair trade certified blueberry growers situated in four surrounding villages. As of January 2010, Choices Markets has been sourcing fair trade blueberries from the Green Tribe grower cooperative. When we heard of the tragedy, we decided to raise relief funds for our trading partners half a world away. From March 15–19, Choices will be selling Green Tribe’s fair trade certified blueberries with zero mark up. All net proceeds from these sales will be given back to the growers immediately, assisting them in providing the bare necessities for their children, elders, employees and neighbours.

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